DYNAMIC RUNNER
A full rebrand and Framer build for a growing SaaS platform, resulting in a 40% lift in trial signups within 30 days of launch.
client
Dynamic Runner
timeline
4 Weeks
year
2026
disciplines
UI/UX
Art Direction
Web Design
Framer Development
Dynamic Runner is a SaaS platform built for performance-driven teams who need to move fast without losing visibility. Their product was sharp, their user base was growing, and their team was exceptional. But their website told a different story, cluttered, dated, and failing to communicate the one thing that made them different.
They came to Flexis with a clear mandate: rebuild the website from the ground up, sharpen the messaging, and create a digital presence that finally matched the quality of the product behind it.
THE CHALLENGE
The core problem wasn't aesthetic, it was strategic. Dynamic Runner's website was trying to say everything at once, which meant it wasn't saying anything clearly. Visitors were landing on the homepage and leaving without understanding what the platform actually did, who it was for, or why it was better than the alternatives.
The hero section led with features instead of outcomes. Visitors saw what the product did, but never felt why it mattered to them personally.
The site had five different CTAs across the homepage, each competing for attention. Users didn't know where to go next — so most of them didn't go anywhere.
The existing design felt generic — stock photography, safe typography, and a color palette that could have belonged to any SaaS company in any category. Dynamic Runner deserved better.
OUR APPROACH
Before opening Figma, we ran a full discovery phase with the Dynamic Runner team. We mapped their user journey from first touch to trial signup, audited their top five competitors, and conducted a positioning workshop to surface the single most compelling thing Dynamic Runner could own in the market.
The answer: speed without sacrifice. Dynamic Runner's core differentiator was that it made teams faster without adding complexity. That became the strategic lens for everything that followed.
From there we moved into architecture, restructuring the sitemap, simplifying the navigation, and designing a conversion flow that funneled every visitor toward a single, confident CTA: start your free trial.
With structure locked, we moved into full UI design. The visual direction we landed on was bold, kinetic, and precise, reflecting the product's personality and giving Dynamic Runner a look that was unmistakably their own. We built a complete design system in Figma before a single line of Framer code was written.
play video
play video
play video
play video
Watch the full experience
Every interaction, every detail, exactly as it launched.
THE WORK
Design highlights
Scroll-driven hero animation tied to the platform's core use case
Feature section built around outcome-first messaging with supporting visuals
Pricing page restructured around three clear user types rather than feature lists
Social proof section with dynamic logo strip and rotating testimonials
Mobile experience rebuilt from scratch — not just scaled down
Motion principles
Subtle entrance animations on scroll, a kinetic hero that communicates speed, and micro-interactions on CTAs that reward user attention without distracting from the message.
THE RESULTS
40%
Increase in trial signups
1.8S
Average page load time across devices
62%
Reduction in bounce rate
3X
Average page load time across devices
testimonials
Don't take our word for it
Here's what founders and studio leads have to say about working with Flexis.
"Working with Flexis was unlike any agency experience I've had. They understood our brand better than we did and the final site proved it. We saw a 40% increase in inbound leads within the first month."
001 / 004
Sarah Kingston
Founder, Luminary SaaS
"Working with Flexis was unlike any agency experience I've had. They understood our brand better than we did and the final site proved it. We saw a 40% increase in inbound leads within the first month."
001 / 004
Sarah Kingston
Founder, Luminary SaaS
DYNAMIC RUNNER
A full rebrand and Framer build for a growing SaaS platform, resulting in a 40% lift in trial signups within 30 days of launch.
client
Dynamic Runner
timeline
4 Weeks
year
2026
disciplines
UI/UX
Art Direction
Web Design
Framer Development
Dynamic Runner is a SaaS platform built for performance-driven teams who need to move fast without losing visibility. Their product was sharp, their user base was growing, and their team was exceptional. But their website told a different story, cluttered, dated, and failing to communicate the one thing that made them different.
They came to Flexis with a clear mandate: rebuild the website from the ground up, sharpen the messaging, and create a digital presence that finally matched the quality of the product behind it.
THE CHALLENGE
The core problem wasn't aesthetic, it was strategic. Dynamic Runner's website was trying to say everything at once, which meant it wasn't saying anything clearly. Visitors were landing on the homepage and leaving without understanding what the platform actually did, who it was for, or why it was better than the alternatives.
The hero section led with features instead of outcomes. Visitors saw what the product did, but never felt why it mattered to them personally.
The site had five different CTAs across the homepage, each competing for attention. Users didn't know where to go next — so most of them didn't go anywhere.
The existing design felt generic — stock photography, safe typography, and a color palette that could have belonged to any SaaS company in any category. Dynamic Runner deserved better.
OUR APPROACH
Before opening Figma, we ran a full discovery phase with the Dynamic Runner team. We mapped their user journey from first touch to trial signup, audited their top five competitors, and conducted a positioning workshop to surface the single most compelling thing Dynamic Runner could own in the market.
The answer: speed without sacrifice. Dynamic Runner's core differentiator was that it made teams faster without adding complexity. That became the strategic lens for everything that followed.
From there we moved into architecture, restructuring the sitemap, simplifying the navigation, and designing a conversion flow that funneled every visitor toward a single, confident CTA: start your free trial.
With structure locked, we moved into full UI design. The visual direction we landed on was bold, kinetic, and precise, reflecting the product's personality and giving Dynamic Runner a look that was unmistakably their own. We built a complete design system in Figma before a single line of Framer code was written.
play video
play video
play video
play video
Watch the full experience
Every interaction, every detail, exactly as it launched.
THE WORK
Design highlights
Scroll-driven hero animation tied to the platform's core use case
Feature section built around outcome-first messaging with supporting visuals
Pricing page restructured around three clear user types rather than feature lists
Social proof section with dynamic logo strip and rotating testimonials
Mobile experience rebuilt from scratch — not just scaled down
Motion principles
Subtle entrance animations on scroll, a kinetic hero that communicates speed, and micro-interactions on CTAs that reward user attention without distracting from the message.
THE RESULTS
40%
Increase in trial signups
1.8S
Average page load time across devices
62%
Reduction in bounce rate
3X
Average page load time across devices
testimonials
Don't take our word for it
Here's what founders and studio leads have to say about working with Flexis.
"Working with Flexis was unlike any agency experience I've had. They understood our brand better than we did and the final site proved it. We saw a 40% increase in inbound leads within the first month."
001 / 004
Sarah Kingston
Founder, Luminary SaaS
"Working with Flexis was unlike any agency experience I've had. They understood our brand better than we did and the final site proved it. We saw a 40% increase in inbound leads within the first month."
001 / 004
Sarah Kingston